Veles – All-Purpose Cleaner
Veles – All-Purpose Cleaner
- 97% of this cleaner is made from food waste.
- Proven to remove germs, grease, and grime from a variety of surfaces.
- A combination of alcohol, acetic acid and lactic acid work together as a cleaning agent to dissolve surface contaminants.
- Packaged in a classy aluminum bottle that’s refillable
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Veles is the world’s first all-purpose cleaner composed of water and organic compounds derived from food waste. Every bottle reduces greenhouse gas emissions by offering an alternative to landfill disposal for wasted food. Reducing raw materials for manufacturing provides additional environmental benefits beyond any other traditionally made products.
From our ingredients to our production, Veles is the most sustainable, effective, and transparent cleaner on the market in a beautiful bottle you can proudly leave on your counter.
This cleaner is 97% made from food waste, and it has been lab-tested by the Massachusetts Toxics Use Reduction Institute (TURI) on the worst messes to mimic the toughest cleaning challenges. And it passed with flying colors: it removed organic and inorganic contaminants from a wide variety of surfaces like ceramics, glass, fiberglass, chrome, painted metal, stainless steel, and plastic/acrylic.
Only 3% of the product is comprised of essential oils and a non-petroleum-based fragrance stabilizer. A mixture of lavender, peppermint, and bergamot essential oils leave a fragrance far from decomposing food. Additionally, the solubilizer (which is added to mix ingredients with fragrance) is naturally derived. This distinguishes this all-purpose cleaner from the vast majority of companies that use petrochemical-based solubilizers.
The refillable bottle is sourced from a domestic overstock supplier, made of infinitely recyclable aluminum, and painted with a soft-touch, terracotta-like coating for a natural look and feel.
Veles is even resource negative. But what is resource negative, you may ask? It means that the manufacturing process avoids the use of raw material inputs, and uses renewable or waste materials instead. The water and active ingredients (acetic acid, lactic acid, and alcohol) that make up the base of the product are 100% derived from food waste. By doing this, Veles protects resources that would have been processed to make a comparable product.
Some cities' ordinances require businesses to recycle organic waste. Unfortunately, there are no plans in place to divert it from its path to landfills. Veles partners with local waste management companies that separate food waste from the rest of the load, and deliver it directly to the biorefinery. Once diverted for processing, the organic compounds are not classified anymore. So, food waste that may contain animal products, which renders the all-purpose cleaner to be non-vegan.
As a matter of fact, if every household in the States traded in their usual cleaner for Veles', we would remove 7 million tons of GHG emissions from the atmosphere. Which is the equivalent to divert 2.5 million tons of food waste from landfills, or take 1.5 million vehicles off the road for a full year!
You can remove germs in one of two ways: you either kill the bacteria and leave it where it is (like hand sanitizer), or you remove the bacteria without necessarily killing it (like washing hands with soap). Veles all-purpose cleaner is not a disinfectant and acts more like hand soap, not killing the bacteria, but removing it. That is an advantage because some disinfectants cannot penetrate deep porous surfaces and leave bacteria untouched. For greater peace of mind, let Veles sit for a minute before wiping away and follow up with a disinfectant if desired.
Veles all-purpose cleaner is made using natural or naturally-derived products. It does not contain common household chemicals that may cause allergic reactions. Moreover, it is never tested in animals.
Veles was made for anyone looking to reduce their impact and make more sustainable choices.
Every bottle sold reduces GHG emissions by offering an alternative to landfill disposal for wasted food. To date, we have prevented 20,000 pounds of emissions through our production. We have also recovered over 1,000 gallons of water from the food waste, which makes up the base of our product. Finally, we’re simplifying the supply chain by utilizing organic material that would otherwise be wasted while also reducing the need to harvest new, raw materials.
All-Purpose cleaner that
- Uses aluminum bottles, which are monomaterial, consisting of one material that can be easily sorted and recycled.
- Is made with only clean and natural ingredients
- Has no petrochemicals
- Saves clean water
- Employ renewable active ingredients
- Is made locally with minimal outsourcing
- Reduces greenhouse gas emissions
- Proven to perform
- Saves the world
Active ingredients: acetic acid, lactic acid, alcohol
Inactive ingredients: water, decyl glucoside, essential oils
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